2021 Builder Brand Use Study Results

The annual BUILDER Brand Use Study gauges the attitudes of U.S. builders, developers, and contractors toward the products they recognize, use, and trust, as well as their overall willingness to try new products.

More than 750 respondents from across the country shared their brand use practices and perspectives in this year's survey, allowing us to shed light on the year’s leaders across 52 building product categories. They include single-family builders, builder-developers, general contractors, and multifamily builders, both public and private, with product types, volumes, and price points across the industry spectrum.

Respondents are asked to share which building products they are most familiar with, which ones they have used the most, and which they consider to be the highest quality. New and advanced product features are top priorities in selection decisions, according to the survey results, followed by product quality, price, availability, and green or sustainable features.

Click here to view the BUILDER Brand Use Study’s full results, which include response breakdowns by region, unit volume, and average sales price, overall and within each of the product categories.