Marketing & Sales

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Stop Doing These Three Things and Watch Your New-Home Sales Skyrocket

Shore Consulting's Ryan Taft says he has observed countless behaviors that... More

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Why 'Old School' Ads Still Work for Home Builders

In a world of digital everything, home builders still reap the benefits of... More

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First America Homes Unveils New Look: Rebranding With a ‘Built Different’ Mission

The rebranding initiative includes an updated visual identity and marketing... More

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Minto Communities Cuts Public Servants a Break With Discount Program

The program provides a 3% discount for public servants buying new Minto... More

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How Builders' Excellent Customer Service Can Translate Online

In a time when disgruntled customers can easily take to the internet with... More

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Jeff Shore: People Don’t Buy Seeds, They Buy a Garden

You need to focus on the end game if you're going to convince people to buy. More

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How Builders Can Support First-Time Home Buyers

Industry veteran Mary Beth Berry highlights three key strategies for builders on... More

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Top 5 Things to Focus On as Spring Selling Season Fades

As the spring selling season ends, home builders have a unique opportunity to set... More

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New Home Co. Doubles Down on Buyers’ Agents

Launching the New Home Co. Broker Collective, the California-based builder wants... More

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Cultivating a Culture of Effective Closers in Sales

‘The modern buyer is bombarded with an array of choices, leading to what is... More

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