Announced at Blue Origin's orbital launch site in Cape Canaveral, Florida, Benjamin Moore has named Blue Nova as its Color of the Year 2024. The intriguing blend of blue and violet was inspired by the brilliance of a new star formed in space.
Leading the way for the paint manufacturer's latest Color Trends 2024 palette, Blue Nova provides eye-catching color with a nod to the night sky and creates a true presence in the home.
“Blue Nova 825 is an alluring mid-tone that balances depth and intrigue with classic appeal and reassurance,” says Andrea Magno, color marketing and development director at Benjamin Moore. “The Color Trends 2024 palette tells a story of duality—juxtaposing light against dark, warm and cool, showcasing complementary and contrasting color pairings. These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes.”
In addition to highlighting the space-inspired color and its coordinating palette, Benjamin Moore partnered with Blue Origin and its nonprofit Club for the Future to mutually inspire and mobilize future generations about STEM education and careers in the space industry. The organizations will reimagine design at local community hospitals, create space-themed experiences at upcoming events, and more.
