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As a home builder, you use all sorts of strategies to set your homes apart, in ways large and small.

Maybe it’s incorporating universal design features like wider hallways. Or perhaps it’s a water filtering system or EV charger. Or adding outdoor access to utilities.

There are many ways to differentiate your brand and demonstrate construction care and purpose. Take the exterior door system for example, specifically the humble door sill.

That sill is something Devon Miller thinks about a lot. Miller is the head of global supply chain procurement for Georgia-based Harris Door and Millwork. His company manufactures a wide assortment of quality exterior door systems for building supply centers and lumberyards throughout the southeast U.S.

He knows quality home builders will seldom promote the sill as a home feature. But he also knows they could if they wanted to by recognizing a few value-added characteristics.

“Fifty years ago the exterior door sill was a 1x6-inch oak or mahogany plank with a rubber bulb strip running across the top,” the 30-year industry veteran recalls.

Reduce Risk

At issue then and now is hardwood vulnerability. Even with maintenance and sealing precautions, wood is subject to rot and warping. “That could leave the homeowner on the hook for a replacement door system that could cost $5,000 or more,” estimates Miller. “That doesn’t help the builder’s reputation, especially when there are worry-free alternatives available today.”

He’s referring, of course, to composite exterior door sill systems. Over the last decade composite science has transformed building products. That includes door sills for a host of reasons:

  • No rot or warping
  • Little or no maintenance
  • High durability
  • Minimal heat or cold transfer
  • Color options and effective color holdout
  • Screw holding strength
  • No aluminum sweat concerns

Miller understands the pressures home builders are under to hold the line on price, especially in a stubbornly high interest rate environment. Yet, why risk homeowner blowback over a needless callback or warranty claim?

Transformative Material

The team at Harris Door and Millwork specifies only composite sills for exterior door systems. That begs a question, what about composites? Aren’t all synthetic sill assemblies alike?

Not at all, according to Miller.

“I’ve been in this industry long enough to have visited many door and window companies,” Miller explains. “I’ve seen the testing and development labs of most of the big-name players. You know what’s funny? One of the most impressive R&D facilities I’ve seen for exterior door performance isn’t even a door and window manufacturer.”

Expert’s Choice

The supply chain specialist singles out Endura, a maker of door components, as a cut above for sill performance, innovation and value.

“There’s a very narrow supply chain for door sill components. Endura is a competitive edge. Their Z-Series Adjustable Sill is our go-to assembly,” he reports.

As you consider materials for your next building project, consider how composite sill performance and value can help differentiate your brand.

Learn more about how composite sills from Endura benefits you and your home buyers.