Sherwin-Williams has selected Upward, a breezy and blissful shade of blue, as its 2024 Color of the Year.
Ascending from the earthy tone of 2023 Color of the Year Redend Point, Upward welcomes a weightless, buoyant peace and opens minds to a color of ethereal calm that is ever-present.
“Upward SW 6239 represents the gentle forward momentum in all of our lives,” says Sue Wadden, director of color marketing at Sherwin-Williams. “It brings to life that carefree, sunny day energy that elicits a notion of contentment and peace. With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces—one that doesn’t overwhelm, but rather establishes meditation and tranquility.”
The blue is part of Palette No. 1 in Sherwin-Williams Colormix Forecast 2024, Anthology: Volume One. Wadden recommends pairing the hue with blues and greens, deeps and darks, and delicate tints like Snowbound SW 7004, Drift of Mist SW 9166, Gale Force SW 7605, Tricorn Black SW 6528, Honeydew SW 6428, Palm Leaf SW 7735, and Antiquarian Brown SW 0045.
“As we play with color, it's essential to consider their interactions thoughtfully,” adds Wadden. “Warmed-up blues might lead to hues that appear muddled and lackluster, which is why preserving the crisp edge and magnetic allure of cool blues is vital. It's in these subtle nuances that create spaces that are timeless and inspired. We're excited to share this beautiful color, and craft interiors that exude harmony and evoke a sense of enchantment.”