It’s early in the year, but it’s time to lock in your conference schedule for 2025. There’s no better place to start than with Accelerate—Zonda’s innovative sales and marketing conference that features the best speakers in the industry in one of the country’s most captivating cities. Here are five reasons you don't want to miss out.

AI and Personalization: It’s not every day you get to hear from David Edelman about AI and the future of personalization, issues that are key to the future of home selling. The former Aetna CMO and current executive fellow at Harvard University will explain the latest advancements in a way that will make anyone in attendance better at their jobs.

Prepare for the next pitch: According to renowned speaker Jeff Shore, the sales industry is due for a curveball, and few people are ready for what’s coming. Shore will investigate how buyer uncertainty and perceived risk are stalling buying decisions and teach attendees strategies to decrease buyer friction, redefine sales manager roles, and build a team that thrives in any market.

Zonda Expertise: Few companies know the market like Zonda, and its stable, high-caliber thinkers will be front and center. Chief economist Ali Wolf will break down the market, advisory principal Mollie Carmichael will get you deep into consumer thought processes, and building products principal Todd Tomalak will look at the Top 10 industry issues you need to know about.

CMO Spotlight: Sometimes, you just want to hear from the people doing the work. The CMO Spotlight panel features K Hovnanian’s Ron Nelson, Taylor Morrison’s Stephanie McCarty, and Mattamy Homes’ Diane Morrison talking about the real-life issues they face every day and their investment plans for the year ahead.

Digital Buying: Buyers rely heavily on online tools when buying a house. For home builders, a strategic online presence is essential to capture attention and convert interest into sales. This session delves into how builders can optimize website strategies, target ad placements, and leverage tools like virtual tours and AI-driven insights to engage effectively with digital-savvy buyers.

The Accelerate conference will be held March 24 to 25 at the Westin Austin at the Domain in Austin, Texas. Register here.