Sales Leads

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The Relationship of Selling: Q+A with Woodland Homes’ Morgan Palumbo

Creating connections, learning buyer drivers, and sharpening sales skills are key... More

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'Uberization' of New-Home Sales Could Benefit Customers, Sales Teams, and Builders

In his recent column, sales and marketing expert Kevin Oakley explains how '... More

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The Most Popular Buzzwords From 2022 Home Descriptions

Find out the most-used keywords to attract prospective home seekers, according to... More

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Data and Continual Adjustment Will Help Boost Leads, Impact Results

Don't let market changes pull you back to prehistoric thinking when it comes to... More

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The 6 Essential Referral Drivers

The following builder staff behaviors have the strongest impact on consumers’... More

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Buyers Camp Out for Sites in McBride Homes' Crestwood Crossing Community

The Missouri builder recently celebrated one of its most successful grand openings... More

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3 Lessons From the Great Recession for Sales and Marketing

Don't unnecessarily repeat the same mistakes of prior generations. More

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How To Get Better Results from Google Ads

BUILDER contributor Donna Campanelli explains how companies can make better use of... More

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Why the 'No Lead Left Behind' Approach Could Result in Increased Sales

Connecting with only a minority of those who express intent to purchase is... More

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Industry Experts Weigh In on Spring Selling Season

Last spring was marked by record-breaking home buyer demand, but will spring 2022... More

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