Offerpad, a company that profers offers on existing homes to buyers of new homes through its iBuyer program, announced the appointment of Bryan LaFranchi to head its home builder partnership program, an initiative that Offerpad has developed over the past several years.
Offerpad’s Homebuilder Alliance program enables homeowners to coordinate the sale of their existing home to coincide with the purchase of a new construction home. Offerpad pays cash for homeowners’ current home, which can then be applied toward a new build. By working directly with Offerpad, consumers can eliminate the contingency of needing to sell before buying a house. When they go to an Offerpad-partnered home builder to purchase their new build and request an offer for their existing home from Offerpad, homeowners can expect:
- A cash offer within 60 minutes – Offerpad’s typical offer delivery is 24 to 48 hours.
- Up to 270 days to close after accepting the offer – 180 days more than Offerpad generally provides.
- An extra five days to move after the sale closes, at no additional cost – two days beyond what Offerpad usually gives
- Their choice of closing date, which can be adjusted throughout the process.
- A free local move when they are ready to move into their new build.
As an indicator of its success, Offerpad’s Homebuilder Alliance program has cooperation agreements with Meritage, Maracay, M/I Homes, Pulte, Trendmaker, and others in various locations across Offerpad’s available metro area operations.
LaFranchi, as national director of Homebuilder Alliances, will lead the expansion of the program into new cities as well as new product development tailored to buyers of new-construction homes. LaFranchi joins Offerpad after serving more than nine years at Zillow Group where, as senior sales manager, he built sales teams focused directly on the home building industry. He has a proven track record of improving conversion rates and ROI for partnered home builders.
The company’s Chief Marketing Officer, Darrin Shamo said, “Bryan’s dedication to the measurable success of partnered home builders, experience guiding them through online metrics, and history in helping accelerate their growth within this function will help Offerpad and home builder allies optimize solutions for consumers seeking the best real estate experience.”
