Clayton, one of the country's largest producers of factory-built housing, is working hard to woo millennial buyers at a time when the market for prefabricated houses is growing.
Last month it released its first-ever mobile app to help first-time buyers in their search for a manufactured home, and its 1,200-square-foot Concept House, which opened last summer, responds to the special demands of this demographic. It is based on extensive research and insight into what young buyers want in a home. Its small floor plan was designed to provide a feeling of roominess with flexible spaces, built-in storage, and practical touches such as a recharging station for electronics and space-saving sliding barn doors.
Now, the Tennessee-based company has completed a series of educational videos designed to guide consumers through the sometimes confusing process of purchasing a new home.
The cartoon series takes consumers on a step-by-step journey beginning at ClaytonHomes.com and continues to guide potential buyers through the process, concluding with the buyers' selection of a lender in the financing stage. First-time home buyers in particular may benefit from the video series which simplifies the stages of the homebuying process with helpful tips and step-by-step guidance.
"We know families shopping for a home want to feel empowered," says Kevin Clayton, CEO. "They want to do their own research before ever stepping foot onto a home center. These videos are an entertaining way to help homebuyers learn what to expect ahead of time."
The video series provides helpful information including:
• Explanation on how Clayton builds homes
• The customer experience when visiting a home center
• What to expect from a local home consultant
• Tips to prepare for home financing
"Purchasing a new home is one of the most exciting times in a person's life," noted Clayton. "We want to help home buyers feel educated, confident and prepared throughout the entire process so they can shift their focus to choosing the perfect dream home."
U.S. demand for prefabricated housing is forecast to expand 15% annually through 2017, according to the Freedonia Group, with the South continuing to be the leading market for these types of houses.
Zero In on Gen Y