From 2016 to 2024, Taylor Morrison has ranked No. 1 in the America’s Most Trusted Home Builder study by Lifestory Research. To be included in the final ranking, home builders must have a certain level of brand awareness and enough survey responses to achieve a 95% confidence level, Lifestory Research says.
"Today's home shoppers are craving reassurance, and rightfully so following an era of rising mortgage rates and limited housing supply, but having a deep understanding of your customers, building meaningful relationships from the start, and leading with empathy can withstand any market condition," says Taylor Morrison Chairman and CEO Sheryl Palmer.
"These principles are core to who we are at Taylor Morrison, and that is proven in our nine-year streak of being named America's Most Trusted Home Builder," she adds.
Based on the opinions of 58,991 individuals over the last 12 months, Taylor Morrison earned a Net Trust Quotient Score of 109.9. Tri Pointe Homes trailed closely behind with a score of 109.1.
The top 20 includes:
- Taylor Morrison
- Tri Pointe Homes
- Toll Brothers
- Ashton Woods
- LGI Homes
- Mattamy Homes
- K. Hovnanian
- Dream Finders
- David Weekley
- Century Communities
- Richmond American
- M/I Homes
- Pulte Homes
- Meritage Homes
- DRB Homes
- Ryan Homes
- Lennar
- D.R. Horton
- Beazer Homes
- KB Home
The study also polled 20,164 shoppers about active-adult resort home builders. For the 12th consecutive year, Trilogy by Shea Homes ranked No. 1 among the most recognized active-adult brands in the housing industry with a Net Trust Quotient Score of 111.7. Brands in the ranking also include Esplanade by Taylor Morrison, Toll Brothers, Four Seasons by K. Hovnanian, Del Webb, Lennar, and The Villages (Florida).
