2022 Builder Brand Use Study Results

The annual BUILDER Brand Use Study measures the attitudes of builders, developers, and contractors toward the products they recognize, use, and trust.

More than 860 respondents from across the United States shared their brand use practices and perspectives across 52 building product categories. The list includes responses from single-family builders, builder-developers, general contractors, and multifamily builders, both public and private, with product volumes and price points ranging across the industry spectrum.

Respondents were asked to share which building products they are the most familiar with, which brands they have used the most, and which they consider to be the highest quality. Across all 52 product categories, product performance and availability of product through preferred dealer ranked as the two most important factors influencing brand choice, followed by price and warranty. Nearly half of respondents reported being “somewhat more willing” to try new brands due to ongoing supply chain issues, according to the survey results. In 2022, availability jumped to the top reason why respondents are more willing to try different brands.

Click here to view the BUILDER Brand Use Study’s full results, which include response breakdowns by region, unit volume, and average sales price, overall and within each of the product categories.