TRI Pointe Homes Bay Area, a unit of TRI Pointe Group (NYSE:TPH), has opened its new Design Studio.

Located adjacent to the company’s new offices on the 585-acre Bishop Ranch campus in San Ramon, the 5,000+-square-foot design facility will serve a critical role in further elevating the TRI Pointe Homes customer experience and ultimately moving the company forward as a premium lifestyle brand.

TRI Pointe Homes new Bay Area Design Center.
TRI Pointe Homes new Bay Area Design Center.

“All of our strategic efforts, including the creation of this advanced design studio, are designed to serve the company’s key brand pillars, which include always delivering premium products and serving the customer’s needs and desires,” said Jeff Frankel, president of TRI Pointe Homes Bay Area. “The goal is a quality, ‘retail-like’ experience for the home buyer, emphasizing customer service and experience from the model complex and new home gallery setting to the design studio.”

Starting this month, all new TRI Pointe Homes customers will be able to select personalized options by meeting with a design consultant to select flooring, counters, cabinets, lighting, fixtures and appliances as well as working with trusted trade partners and their curated choices — specific pre-created packages or customized a la carte. Also, customers will enjoy concierge service and access to the many amenities at Bishop Ranch, including 300,000 square feet of shopping, dining and entertainment as well as parks and open space.

“TRI Pointe Homes is at the forefront of where the market is going and what home shoppers want,” Frankel said. “To be a premium lifestyle brand, it takes not only building quality homes with an emphasis on design and innovation in locations where people want to live, but also providing an excellent customer experience. This new design studio helps us do that.”

Many TRI Pointe Homes communities in the Bay Area will be able to leverage the new design center experience, including Blanc and Noir at Glen Loma Ranch in Gilroy, Calif., Ellis At Central Station in Oakland, Calif, and Lofton At Portola in San Francisco.