As spring selling season 2015 kicks into high gear, builders are looking for new ways to lure buyers into their model homes. Savvy marketing executives employ a range of techniques to set their companies apart with buyers and real estate agents, including blogs, media outreach, rebranding initiatives, "behind the walls" home tours, and old-fashioned print advertising.
Here, BUILDER looks at four companies that are known for creating innovative marketing campaigns that cater to buyers of all ages.
The Providence Group Rebranded
The high-end builder has made a name for itself by offering homes in Atlanta’s most sought-after neighborhoods.
Evans Coghill Markets the Value of a New Home
Blogs, social media, print advertising, and strong Realtor relationships emphasize the company's new-vs.-old message.