Marketing

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Podcast: Elevating the Online Home Buying Process

Consumers are used to buying everything else online, why is it so different for... More

Tags: Marketing, Sales
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How John Martin Became a True ‘Community Creator’ for the Industry

With more than 50 years of experience in home building, the leader brings skill... More

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The Power of Curiosity in the Sales Process: Q+A With Ryan Taft

Shore Consulting’s Taft discusses the inspiration for his new book ‘Storygetter’... More

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How National Sports Team Partnerships Can Benefit Home Builders

As the official home builder of the Cincinnati Bengals, Fischer Homes shares... More

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Customer Connection Requires 3 Distinct Voices from Home Builders

Voices hold power, and firms need to know which one to use when creating the most... More

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5 Tips for Rebranding from People Who Have Done It

For firms considering a change, BUILDER asked two companies—one a home builder and... More

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American Southern Homes Becomes Evermore Homes

Unifying four existing home building entities operating in Arizona, Alabama, and... More

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Taylor Morrison CMO Shares Opportunities Behind Partnership with The Home Edit

The multifaceted partnership includes a video series geared toward new homeowners,... More

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How to Identify Intentional ‘Liars’ to Keep Marketing Endeavors on Track

BUILDER contributor Kevin Oakley provides advice on how to successfully navigate... More

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Zonda Launches New-Home Listings Site Livabl

'Our goal for Livabl is to bring the building industry to the consumer,' says CEO... More

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