Fueled by two years of expansion throughout North America, the newly launched Westlake Royal Building Products combines Royal Building Products, Boral North America, and DaVinci Roofscapes under one unified brand.
The brand features decorative stone, concrete and clay roof tiles, stone-coated steel roofing, and windows in its product lineup. The complete offering also includes brands in siding and accessories, trim and mouldings, roofing, stone, windows, and outdoor living.
“Today is a historic day for our team as we launch Westlake Royal Building Products, which represents our depth of experience and ongoing commitment to quality, innovation, and customer relationships,” says Steve Booz, vice president of marketing at Westlake Royal Building Products. “Westlake Royal Building Products goes to market with a broader, more diverse range of products, services, and solutions that meet the needs of architects, builders, and homeowners throughout North America.”
Westlake Royal Building Products will make its official debut in February as an exhibitor at both the International Roofing Expo from Feb. 1 to 3 and the NAHB International Builders’ Show from Feb. 8 to 10. The company’s booths at both trade shows will display the new branding, name, and logo, as well as a broad and diverse range of exterior and interior building products.
