Wolverine has marked the start of sales for its newest boot series, the Journeyman, with a Labor Day benefit for the American College of Building Arts in Charleston, S.C.
From August 20th through September 3rd, 2019, 100% of sales proceeds for the Journeyman boot in Iron Grey, available exclusively at wolverine.com, will go to the ACBA to fund education in the skilled trades. The ACBA will also receive 5% of proceeds from sales of all Journeyman boots, both online and through retailers, from September 3rd through December 31st, 2019.
The Journeyman boot was designed in collaboration with the ACBA’s trade school students and teachers.
"Partnering with ACBA students and staff directly, taking insights and information to create a classic and timeless boot that met the durability standards they need on a job site was a one-of-a-kind collaborative process," says Andrew Shripka, vice president of marketing at Wolverine. "We are proud to support the ACBA in its mission to educate and train artisans in the traditional building arts."
Because the staff and students loved the look of a classic-style work boot, the Journeyman was made to combine modern heavy-duty work boot features with design cues from Wolverine’s 1000 Mile boot collection. The Journeyman boots feature triple-stitched seams, EPX compression footbed cushions, and a Vibram outsole and Goodyear construction designed for easy repairs.
"Wolverine is all about quality and durability, so we knew we were in good hands from the start of this collaboration," says former ACBA student Andrew Lacy, now a member of the manufacturer’s Team Wolverine, which supports education in the trades. "As a timber framer, comfort is also imperative when you're spending 10+ hours a day on your feet and the Journeyman delivers on all of those things while also serving as a boot I can wear beyond the job site."
Color options include Iron Grey, Brown, and Sawdust. wolverine.com
