Irwin announced the launch of Strait-Line tape measures. The tapes deliver up to 17 feet of max reach when working alone, while also being able to endure tough challenges on the jobsite, including surviving up to an 80-foot drop.

“Irwin is pleased to add Strait-Line tape measures to our wide variety of hand tools and accessories,” says Tom Morris, senior product manager for Irwin at Stanley Black & Decker. “Created with builders, framers, roofers, woodworkers, general contractors, and remodelers in mind, the new tapes are designed with innovative features to improve usability and control for tough jobsite conditions.”

The new tapes feature an integrated finger brake for retraction control, an extra-large hook to easily catch onto material, a durable blade coating, 6 inches of additional protection to help prevent tearing near the hook, double-sided print for vertical and overhead measurements, and large, easy-to-read numbers.

Irwin Strait-Line tape measures are available in 16-, 25-, and 35-foot lengths and in a 25-foot two-pack. They are available for individual purchase in stores and online where Irwin tools are sold. Pricing ranges from $17.98 to $39.98.