Silestone by Cosentino has launched a new series of five surface profiles—the Loft Series—inspired by the industrial past and character of the urban neighborhoods for which they are named.
The new profiles feature subtle veining and surface variations, with background tones that range from soft, warm grays in Camden and Poblenou to darker cement tones in Seaport, bright white in Nolita, and deep black in Corktown.
“It is the connection between the past and the present that led us to the creation of the Silestone Loft Series,” says Valentin Tijeras Garcia, product and R&D corporate director for Cosentino Group. “To capture the essence and energy of this mid-20th century industrial style, we studied the architectural bones and textures of abandoned factories. It’s that same deliberately unfinished look of concrete, cement, beams, and pipes that has been embraced in homes today and evolved into a leading design trend.”
At the same time, the Loft Series marks the debut of a new fabrication process for Silestone by Cosentino. The Silestone HybriQ+ technology significantly reduces the amount of crystalline silica in the Silestone Loft Series; instead, it uses a hybrid of mineral and reused raw materials, such as recycled glass, processed with 98% recycled water and 100% renewable energy.
The new formulation was developed to reduce the product’s environmental impact and to make its production and fabrication processes safer.
“The launch of Silestone HybriQ+ extends beyond Cosentino’s commitment to innovation and sustainability,” says Eduardo Cosentino, CEO of Cosentino North America and senior vice president of global sales for Cosentino Group. “This truly changes the entire paradigm of the quartz category. By reducing the presence of quartz in these new Silestone colors, our hope is that this advancement fuels industrywide regulation changes requiring a decreased use of silica. Doing so will bring a greater sense of security and peace to both the professionals and customers at production and fabrication facilities.”
