AHF Products is adding Densitek, a new composite core material, to its entire line of engineered hardwood flooring, new and existing products alike.

According to the manufacturer, the Densitek core is denser and less porous than a solid wood or plywood core. This construction offers improved dent resistance, a faster installation process, greater stability, and 50% more water resistance as compared to a traditional plywood core.

Each board is built with a 100% natural wood veneer top, which has not been changed in any way by its new construction. The floors can be installed anywhere in the home without acclimation, either above or below grade.

“We look at flooring from the consumer’s perspective to identify clear problems to solve. It’s really all about performance,” says Mike Bell, COO of AHF Products. “Specifically engineered with hydrophobic technology to resist moisture absorption, Densitek is engineered to give consumers their most desired flooring—real hardwood—with the durability, resistance to moisture and ease-of installation they need. And, since the floors with Densitek are indeed real hardwood, there is also a sustainability story here that non-wood (plastic) products can’t offer.”

The Densitek core is being incorporated into both new and existing engineered hardwood flooring collection, and will be integrated across all AHF Products brands, including Bruce, Hartco, Capella, and Robbins, by March 2020. ahfproducts.com