Brooklyn, N.Y.–based AMB Bois recently introduced a new type of hardwood flooring that will most likely be unfamiliar to consumers, architects, and builders in the U.S.

The product is called Paves de Paris, an end-grain hardwood flooring that has been imported from France. Alexandre Carteau, the company's president, says the flooring provides the benefits of hard-wearing stone tiles without drawbacks such as cold feet.

Paves comes pre-finished and set on a foam sheet that is installed through a most unusual floating compression system utilizing rubber bands. Priced at $10.50 per square foot, the product comes in rubberwood, French oak, guatambu, iroko, smoked oak, and ashy oak.

Watch Carteau explain the product in this video.

Learn more about markets featured in this article: Las Vegas, NV.