Google’s Chrome Browser Soon May Label Your Site ‘Non-Secure’

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Starting this month, people who visit your website using the Google Chrome browser could see a note near your web address specifying your site is “not secure” if it uses the http:// format rather than the https:// format commonly seen on e-commerce sites and most big-company sites.

“Google has been pushing webmasters to make the change to non-secure web sites a for years now –including hinting at small rankings boost to further incentivize the shift,” Search Engine Land noted in a post from February. (We’re writing about it now because Hanley Wood’s websites are in the process of changing over.) The change will begin with the rollout of Chrome version 68.

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