With so much data at our fingertips, we should be able to solve for anything, right? This access to data and data analytic tools puts us in a new era of understanding our customers and their needs.

However, there are still issues, one of which being the volume of data. It has to be synthesized in a reliable, strategic, and actionable way. Another issue is the trustworthiness of the data. How did the source of the data qualify the data, and is it worth basing your business decisions on?

In this presentation, James Chung, president of Reach Advisors, discusses the role that data can play in making intelligent, real-world assessments to develop more precise and effective game plans.

Chung sits with an expert panel to further explore the data challenge, including Jeff Handlin, president at Oread Capital & Development; Ivy Zelman, CEO of Zelman & Associates; Paul Johnson, senior vice president of community development at Rancho Mission Viejo; and Issi Romem, chief economist at BuildZoom.

The data challenge is real and will continue to evolve as more sensors are added to the built environment and more information is collected on how consumers live. Join the discussion here now.

This story appears as it was originally published on our sister site, www.hiveforhousing.com.