Reach Advisors

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Tech Makes For Smart Marketing

Marketers are in a different world of access to limitless information--now they... More

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New Technology Provides for Highly Educated Marketing

James Chung, president of Reach Advisors, shares that the amount of data at our fingertips is growing incredibly. More

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Capture Data Insights That Provide Pay Back

Expert panel shares how to capture data insights that challenge the housing... More

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Your Next Customer Is Not Who You Think

Diverse micromarkets mean there is no "today's buyer." More

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BUILDER/American LIVES Survey Illuminates Preferences of Single Buyers of New Homes

A special analysis of the 2010 BUILDER/American LIVES New Home Shopper Survey reveals the wants and needs of single buyers. More

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Demographer Challenges Builders to Develop New Home Designs

In this video interview James Chung tells PCBC attendees what tomorrow's home buyers will want in the years ahead. More

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Can Gen Y Save Home Building?

The younger generation wants hip, urban, and green. But can they afford to buy it? More

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