Center hall, twenty-one-thirty-eight.

For those of you headed to the 2020 NAHB International Builders' Show (IBS) at the Las Vegas Convention Center, Jan. 21–23, remember that number C2138. IBS is part of Design & Construction Week, which is co-located with the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS).

C2138 is where you'll find BUILDER booth, and you'll want to find it. BUILDER, which you may know is a Hanley Wood unit, along with our siblings Metrostudy and Meyers Research, has the honor this year of sharing our space with Japan-based developer and builder Sekisui House, Ltd. Sekisui House and its U.S.-based Woodside Homes are our partners on the BUILDER Concept Chōwa project and you can learn all about this game-changing project at, don't forget, C2138.

You should clock it in to your check-list of essential destinations at IBS. Stop by, whether it's just to take a load off for a few moments as you troll the vast exhibit space, or you want to get a move on to action--through connections, through education and insight, through data, and through planning that can and will impact your in-year business and your longer term business model.

Thanks to the unique and exclusive alignment of industry leaders and internal partners, we've cooked up a live "BUILDER to Builder" program of high-level, topical, and timely sessions--drawing on subject-matter expertise and insight you'll need to make smart moves and decisions through the delicate balance of favorable and adverse market trends we're seeing as 2020 gets underway.

If you want to imagine what it's like to have the pages of our media, data, and advisory brands come alive in person, this is what the booth experience will be like, starting Tuesday, Jan. 21 when the show floor opens at 9:30 that morning.

Top 10 Ways to be More Profitable in 2020 Major shifts in consumer desires and experiences will make new buyers a moving target that will require a strong brand focus and organizational agility to earn their business. Consumer expert Mollie Carmichael presents the latest trends based on a survey of 33,000 new home shoppers on the most popular markets, how sentiments vary by consumer segment and what the top products are, along with how it impacts housing the in future.
Mollie Carmichael, principal, Meyers Research
Tuesday, 9:30 am to 10 am; and Wednesday, 11:30 am to Noon.

Evolve the Conversation: Win the Builder the First Time Every Time
Metrostudy has developed solutions that allow you to understand the new home construction and remodeling markets – from the market level down to the zip code – to understand where current activity and future potential are the greatest. Understand the detailed information that can be used to support sales, distribution, pricing and product development strategies.
Robb Coltrin, senior vice president of sales, Metrostudy
Tuesday, 10 to 10:30 am; Thursday, 2 pm to 3 pm

SHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Yusa Takeda, manager, business planning, Sekisui House
Makoto Ochiai, manager, product development, Sekisui House
Tuesday: 10:30 to 11 am; Tuesday 1 pm to 1:30 pm; Tuesday, 2:30 to 3 pm;
Wednesday: 10:30 to 11 am; 2 pm to 2:30 pm; 3 pm to 3:30 pm
Thursday: 10:30 to 11 am; 12:30 to 1 pm; 2:30 to 3 pm

3 Opportunities and 3 Risks in the Top 10 Growth Markets
Where are you focusing investment? What are your best opportunities? How do you identify market risks? What data supports your decisions? Metrostudy expert David Brown presents the top 10 homebuilding markets, comparing various metrics used to identify both opportunities and risks in these fast growth markets.
David Brown, Senior Vice President, Metrostudy Tuesday, 11 to 11:30 am; Wednesday, Noon to 12:30 pm

Data’s Evolution--Strengthening your Strategy
Technology is giving us access to never before imagined insights that not only help develop strategy, but that also inform design, land acquisition, community amenities and the sales and marketing approach. Data experts from Meyers Research share how the entrée of new data is evolving and how it can be a future part of your success.
Amy Dudley, executive vice president, national sales, Meyers Research
Tuesday, 11:30 am to noon

The Value of Health and Well-Being: Educating the Buyer
In today’s super competitive housing market, how does your message rise above the rest? How are you reaching consumers at an emotional level in a way that inspires them and educates them about the impact housing can have on their health and well-being? Kim Ross shares insights from Woodside Homes’s and Sekisui House’s foray into this new and lasting home trend.
Kim Ross, vice president of marketing, Woodside Homes
Tuesday, 12:30 pm to 1 pm; Thursday, Noon to 12:30 pm

Joel Shine
Joel Shine

Exclusive Interview on the Innovative Approach to Sustainability with Joel Shine, CEO at Woodside Homes
The path to sustainable home building includes many factors in the design and construction, and then the operation and performance of the home. Woodside Homes is taking on the challenge with new products and processes that address every aspect of sustainable housing. Here, Joel Shine, CEO at Woodside Homes, shares how this focus came to life in the 2020 BUILDER Concept Home and beyond.
John McManus, VP and editorial director, Residential Group, Hanley Wood
Joel Shine, CEO, Woodside Homes Tuesday, 1:30 to 2 pm; Thursday, 1:30 to 2 pm

Mark Boud, Chief Economist Metrostudy
Mark Boud, Chief Economist Metrostudy

Analysis of the Labor Market
One of the biggest challenges in today’s housing industry is access to skilled labor. The number of unfilled jobs in construction has reached a two-decade high, with more than 404,000 open positions according to NAHB data. What impact does that have on your business and how can you prepare?
Mark Boud, chief economist, Metrostudy
Tuesday, 2 to 2:30 pm

A Disruptive Outlook on Health in Housing
One of the country’s leading suppliers talks about its approach to health and wellbeing and why this trend presents significant opportunity for builders. This session offers insight on consumer demand for healthier living and how will it will make housing different in the future.
Betsy Froelich, marketing and brand management, Kohler
Tuesday, 3 to 3:30 pm; Wednesday, 11 am to 11:30 am

Five Year Housing Forecast
This state of the union on the current residential construction market takes a sharp look at the future of mortgage rates, technologies that will impact housing, market cycles, opportunities and the impact of the Trump Tax Cut.
Mark Boud, chief economist, Metrostudy Tuesday, 3:30 pm to 4 pm

Building Science Demo – How to Prevent Common Call Backs
Poor design and faulty construction can cause callbacks that not only create a terrible experience for the home buyer but also slow down the process meaning lost dollars for you. Clayton DeKorne, chief editor at the Journal of Light Construction, discusses the most common call backs and how eliminate them.
Clayton DeKorne, chief editor, JLC Group
Wednesday, 9:30 to 10:30 am

Smart Home Technology for Healthy Living
Technology is affording home buyers access to better living, including improved health and wellness at home. One of the innovators leading the way in this space is Delos, by combining research acumen with technology to integrate smart products in the home that help residents live healthier more comfortable lives. Learn more about the demand for this new housing feature and how it can enhance your business.
Anthony Antolino, chief commercial officer, Delos
Wednesday, 12:30 to 1 pm; Thursday, 9:30 am to 10 am.

Top Innovations in Housing
Editors from ARCHITECT, BUILDER, Journal of Light Construction, and Multifamily Executive selected the top 50 innovations in housing for 2019. Hear about the most impactful innovations and how they will impact housing today and beyond.
John McManus, VP, editorial director, Residential Group, Hanley Wood
Wednesday; 1 to 1:30 pm

Ali Wolf, chief economist for Meyers Research.
Ali Wolf, chief economist for Meyers Research.

Economic Outlook: How the Dots Connect for Builders
This session provides new insights on the challenges and implications of a variety of issues that are impacting today’s housing starts. Ali Wolf of Meyers Research offers her unmasked take on business conditions and consumer trends that will be critical to your strategy and operations in the coming months and years.
Ali Wolf, director, economic research, Meyers Research
Wednesday, 1:30 to 2 pm

How Will Construction Solve Its Skilled Labor Crisis?
Technology will no doubt be part of the solution for the current labor crisis, but we have a much deeper, older problem to solve first. Clayton DeKorne, editor of Journal of Light Construction, highlights the history of the issue along with several proposed solutions.
Clayton DeKorne, editor, Journal of Light Construction
Special Guest: Texas builder, Richard Laughlin, tells an inspiring story that may help change the balance of skilled labor for home building Wednesday, 2:30 to 3 pm

Mollie Carmichael of Meyers Research
Mollie Carmichael of Meyers Research

Product Session--Most popular products
Crippling affordability, changing demographics and rapidly shifting technology trends all set the stage for more product and home innovation in the short-term future. We must examine the impact of these trends and adjust our focus on new design, or risk losing to the competition. This session covers the who, what and why for the most important design trends approaching in the next few years.
Mollie Carmichael, principal, Meyers Research
Wednesday, 3:30 to 4 pm

State of Multifamily
Kimberly Byrum of Meyers Research brings to light the most significant trends and developments that will impact the next three to six years in multifamily investment, development, and business strategy. You’ll see where data points to opportunities and to challenges.
Kimberly Byrum, managing principal, multifamily, advisory, Meyers Research
Thursday, 10 to 10:30 am

Ask the Editors
John McManus, VP, editorial director of BUILDER and Multifamily Executive; Clayton DeKorne, editor for Remodeling and Journal of Light Construction; and David Myron, editor for ProSales take the stage to answer today’s most pressing questions on residential development.
Thursday, 11 to 11:30 am

Resiliency, Fire Proof, Earthquake, Durability, Strength--Can Housing Have It All?
The 2020 BUILDER Chōwa Concept Home represents a new level of design and technology that responds to tomorrow’s needs for resiliency. During this session, Joel Abney of Woodside Homes shares how it all came together in this project and can be adopted on a volume scale in the future.
Joel Abney, national VP of operations, Woodside Homes Thursday, 11:30 am to noon

Material and Product Selection for Health and Well-Being
Tomorrow’s homes are taking into account new considerations on health and well-being, specifically around air quality and its impact on ongoing health. Tomorrow’s consumers will have a choice in homes that make this a priority and those that do not.
Joel Abney , national vice president of operations, Woodside Homes Thursday, 1 to 1:30 pm

Also, don't miss two very special sessions we're hosting off the show floor. On Monday, out at Summerlin's Talon Ridge, we'll host a BUILDER Block Party like you won't believe at the Sekisui House-Woodside Homes Chōwa site. You can register to join us here.

And last but surely not least, the not-to-miss Housing Outlook Breakfast, which will take place in the Renaissance Las Vegas Hotel--directly next to the Convention Center--on Wednesday morning. Register here, and learn more. Spotlighted by Taylor Morrison chairman and CEO Sheryl Palmer, the two-hour breakfast session has the following high-level take-aways.

  • Learn about strategies to help your organization manage risk
  • Develop a better understanding of how the 2020 political and economic climate will affect you
  • Give back to a leading charity that has helped tackle affordability and homelessness for over 30 years

Here's a gem in that program that could help you get bearings on expectations, opportunities, and challenges from a super-panel of builder/developers, moderated by our very own "king of the take-aways" Tim Sullivan, senior managing principal at Meyers Research. Here's who we've lined up for a session you should not dare to miss: Liesel Cooper, senior vice president, Century Communities
Ricarda Dietsch, division president, Taylor Morrison
Ronda Conger, vice president, CBH Homes
Michael Forsum, COO, Landsea Holdings Corporation

We'll see you there. Meanwhile, repeat after me: C2138. It will be IBS time well-spent. How can you miss? I'll be there.