LP Building Products announced that it has re-positioned its company and its brand with a new name, LP Building Solutions. According to the company’s press release, the name change reflects the company’s shifting focus and commitment to providing solutions for the building industry, and its goal to be the leading building solutions provider.

“Our industry is facing challenges, and LP Building Solutions is committed to finding the ways to address those challenges for the greater improvement of the industry as a whole,” says Mike Sims, LP’s senior vice president of Sales, Marketing and Strategy.

Over the past two years, LP has repositioned existing products as solutions and introduced a number of new products, including 2019’s LP SmartSide Smooth Trim & Siding, LP WeatherLogic Air & Water Barrier, and LP Elements Performance Fencing. The provider has also made a recent investment in Entekra, an off-site modular building manufacturer.

“This change represents LP’s continued evolution as a company,” says Brad Southern, CEO of LP Building Solutions. “With over 45 years of industry experience, we believe this change demonstrates our continued drive to align with our customers. We began as a forestry products company, but evolved to a building products company as we quickly realized our customers were looking for products to help them build better. To continue to lead the industry, today we are taking the next step as we reposition our company, our brand and what we bring to market to reflect a broader approach in developing solutions for our customers.”