Whirlpool Corporation, Benton Harbor, Michigan, on Tuesday announced that Kelly Safis has been appointed as General Manager of Builder Sales.
With more than 30 years' experience—all at Whirlpool Corporation—Safis will be responsible for direct and indirect sales to builder customer segments in addition to field management.
"This is an exciting opportunity on many levels," said Safis. "With best-in-class products and service, Whirlpool Corporation is committed to deepening our builder relationships, elevating their sales success and growing this important channel. I'm truly honored to be named to this position."
Safis most recent position was as director, sales training. She has previous experience in contract sales, and also has worked for Whirlpool Corporation in areas such as supply chain, trade marketing, field sales and sales to Sears.
"We have strong relationships with the top home builders and distributors nationwide, and I look forward to collaborating with them to show how Whirlpool Corporation can provide the insights, expertise and tools they need to build their business," said Safis.
"Kelly is a seasoned leader with a proven track record of building strong sales and marketing teams, and guiding them to success," said Tom Arent, vp sales and marketing at Whirlpool Corporation. "We look forward to her leadership in helping the Whirlpool Corporation Contract Channel take the next step in its growth trajectory."
Safis earned her Bachelor of Arts in marketing with a concentration in supply chain from Michigan State University.
