What are the most
popular platforms right now?
The most popular social media platforms include Twitter, Facebook, LinkedIn,
Instagram, Pinterest, Houzz, Google+ and YouTube; though not necessarily in
this order.
How can builders best
get their message out on social media?
- Manage your reputation: If your company receives a negative review, it can’t be erased from the Internet. The only recourse is to encourage positive reviews and answer any negative comments politely.
- If you are going to start any social media platforms, be sure to manage them at least weekly so they do not become stagnant and outdated.
- Cross promote social media using your website, trade ads, email signatures and blogs.
- Be authentic. Make sure your unique brand is communicated across all social media platforms.
- Focus on visuals to appeal to women. Social media research finds that Pinterest, Instagram and Facebook are most popular among the female demographic.
What are some social
media mistakes you’ve seen over the years?
Common social media mistakes include misspellings on posts, which tend to
convey “sloppiness” and ultimately, do not reflect positively on a builder;
launching five or more social media platforms and then allowing them to
languish; using photos that are bad quality, poorly lit or poorly Photoshopped;
and not encouraging testimonials or positive reviews among happy clients.
