A virtual reality rendering of a Brookfield Residential model home.
Courtesy Brookfield Residential A virtual reality rendering of a Brookfield Residential model home.

Brookfield Residential customers will soon be able to "walk through" new homes in one of its communities before they are built.

Between February 2 and May 1, the builder will offer virtual reality (VR) tours of its new San Marcos, Calif., community, Rancho Tesoro. By wearing a specialized headset, customers will “walk” through new floor plan designs and experience 365-degree environments of Brookfield model homes. Users will also be able to preview finish selections like flooring and cabinets, and view furniture layouts.

Many consumers are unfamiliar with VR technology, says Mercedes Meserve, Brookfield vice president of marketing for Southern California, so it gives the firm a way to stand out. “We’re excited to do something different," she says. "By harnessing the power of VR, we’ll be able to provide customers with a truly immersive experience that will put them in the driver’s seat.”

VR will allow homeowners to "see" inside a model home.
Courtesy Brookfield Residential VR will allow homeowners to "see" inside a model home.

Construction is currently underway at Rancho Tesoro, with a model grand opening planned for late spring. The community will showcase four neighborhoods, three of which will be set behind vehicular gates. The 346 detached homes ranging in size from approximately 2,211 to 3,565 square feet will include private yards, four to five bedrooms, and two- to three-car garages. The nature-oriented master planned community will span more than 250 acres and will offer three private parks, open space and a trail system.

In related a related development, Brookfield will demonstrate Apple HomeKit in selected model homes in San Bernardino and Orange counties beginning this spring.