John McManus, editorial director of BUILDER, sister site to HIVE, explores learning processes to incorporate BIM in housing advances.

Everybody wants to learn. Every company strategist wants his or her organization, large or small, to be a "learning organization." It's clear, the ability to learn and the odds of thriving today and tomorrow are hardwired together.

Good news is, we're motivated to learn. Bad news, though, is that to do it, we've got to do something few of us are motivated to do. Unlearn.

Harvard Business Review contributor Mark Boncheck of Shift Thinking, writes this about that conflict between wanting to learn but not wanting to unlearn.

In every aspect of business, we are operating with mental models that have grown outdated or obsolete, from strategy to marketing to organization to leadership. To embrace the new logic of value creation, we have to unlearn the old one.

Unlearning is not about forgetting. It’s about the ability to choose an alternative mental model or paradigm. When we learn, we add new skills or knowledge to what we already know. When we unlearn, we step outside the mental model in order to choose a different one.

Boncheck's insight fairly describes residential construction and home building's relationship with Building Information Modeling--a marriage of data, visualization, and project management that links all a home builder's "mental models," from customer interaction, to completion and settlement, into a workflow platform.

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