Homes by WestBay—No. 65 on the 2023 Builder 100—announced it has formed two separate operating divisions, WestBay North and WestBay South, to manage its current and future assets, positioning the home builder and its subsidiary, Casa Fresca Homes, for increased market share throughout Central and Southwest Florida.

WestBay North includes the home builder’s legacy business in Hillsborough and Pasco counties, with active projects such as Hawkstone, Triple Creek, Creek Ridge, Waterset, and Mirada, and will drive expansion in Polk, Hernando, and Marion counties.

WestBay South will focus on the growth opportunities in Manatee and Sarasota counties and oversee expansion into Charlotte and Lee counties over the next several years. Initially, WestBay South will include the neighborhoods of North River Ranch, Crosswind Point, Crosswind Ranch, Lakewood Ranch (Star Farms), and Wellen Park.

“This new organizational model reflects the consistent growth we have experienced since our inception and is the direct result of years of focus on business development,” says Willy Nunn, Homes by WestBay president and CEO. “It is an exciting time to be a home builder in Florida with a demand for housing that has not been seen in decades. We plan to capitalize on the opportunities to deliver exceptional design, quality, and value to our customers.”

Leadership Changes

Two members of Homes by WestBay’s original leadership team have been named to lead the new divisions. Brian Bullock will lead WestBay North as its division manager, in addition to his current role as vice president of sales and marketing. Dee Crescini has been named WestBay South division manager. She will undertake this new position in addition to her role as vice president of design.

Each division will have a director of construction. Grant Striepling and Blake Murphy have been promoted to these roles in the North and South divisions, respectively. Additionally, Scott Teal and Keri Albritton have been named director of sales for the respective North and South divisions.

As part of this new structure, Mark Metheny remains president of Homes by WestBay's development services and Casa Fresca Homes, and Parker Hirons remains vice president of land acquisition and development for Homes by WestBay and Casa Fresca Homes.

Chief financial officer Beth Bradburn will continue in her current position for both companies along with Marlena Nitschke as corporate controller and Tim Green as vice president, treasurer. Additionally, Rich Petitt, general counsel and head of Homes by WestBay’s title company subsidiary, Sunset Park Title Co., will add quality assurance to his oversight responsibilities.

Brent Dunham moves from director of purchasing to vice president, construction services. In this role, Dunham assumes responsibility for permitting, design studio operations, product development, and construction training, as well as continuing to oversee Homes by WestBay’s purchasing function.

Beginning in January, WestBay vice president of construction operations Jim Raczkowski will transition to a new senior adviser role. Raczkowski is the first of the original group of management shareholders to move away from day-to-day responsibilities and will play an integral role in managing the company’s reorganization.