Gen Z

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62% of Gen Z and Millennials Want to Be Homeowners Despite Concerns

Reservations surrounding upfront costs and property taxes have many first-time... More

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33% of the ‘Sandwich Generation’ Are Homeowners Because of Their Circumstance

While 1 out of every 6 Americans are considered part of the sandwich generation,... More

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Homeowners Are Staying Put Twice as Long as They Did in 2005

Compared with 6.5 years in 2005, the typical homeowner is staying in the home they... More

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Where Are the Most Accessible Markets for Gen Z Buyers?

The demographic group, representing 21% of the U.S. population, is set to become... More

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Recent Home Buyers Say Buying a Home Is More Stressful Than Dating

Divorce and finding a new job were the only two life events identified as more... More

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1 in 5 Millennials Think They’ll Never Own a Home

Marking affordability as the No. 1 barrier to homeownership, almost half of young... More

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People Under 50 Are More Likely to Support New Housing Development

Half of respondents younger than 50 believe more transit-oriented housing would... More

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Single-Family Home Building Focused in Areas With Large Baby Boomer Population

In the first quarter of 2023, the baby boomer market share increased to 58.1% of... More

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Survey: Younger Homeowners More Concerned About Affordability Than Older Generations

A majority of millennial homeowners are 'house-rich, cash-poor,' according to a... More

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