Affordability
Equity Is the New Entry Point for Today’s Home Buyer
Repeat buyers are increasingly driving demand while the renter-to-buyer pipeline continues to narrow.
2 MIN READ
First-Time Home Buyers
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Affordability
When Affordability Bites, Buyers Bend
3 MIN READ
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Home Buyers
Buyer Searches Shift Toward Practical Price Points and Everyday Amenities
2 MIN READ
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Leadership
Imagination Homes Targets Attainable Entry-Level Housing in Texas
3 MIN READ
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Economics
The Tradeoff Shaping First-Time Buyer Decisions
2 MIN READ
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Economics
Understanding the Households Driving Today’s Cautious Market
2 MIN READ
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Economics
Student Loans Quietly Reshape Housing Demand
3 MIN READ
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Research
How Builders Can Win With Both First-Time and Equity-Rich Buyers
3 MIN READ
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Research
NAR: Share of First-Time Buyers Falls to Record Low
4 MIN READ -
BUILDER
How Gen Z Is Redefining Home Buying and Design
5 MIN READ