Westlake Royal Building Products

Westlake Royal Building Products added five new shades to its Exterior Portfolio and Royal Siding vinyl siding lines. Inspired by colors found in nature, the newly added tones of gray, blue-gray, brown, and green reflect the latest trends in modern exterior home design.

“We know color is critical to a designer and homeowner’s ultimate vision. Westlake Royal is committed to offering the widest range of options for our customers in the latest trending shades, while maintaining the highest standards of performance from vinyl siding,” says Steve Booz, vice president, marketing and product management. “We are confident that the five new additions to our color palette will become top-sellers in our Royal Siding and Exterior Portfolio lines of vinyl siding.”

Both lines feature Chromatix technology color protection to resist fading. Exterior Portfolio includes shades in SmartStyles Premium and SmartStyles Expressions, while Royal Siding’s palette includes Colorscapes Premium and Colorscapes Dark.

The three new Exterior Portfolio colors are Stone Harbor, a cool gray in SmartStyles Expressions; Spruce, a vibrant green in SmartStyles Expressions; and Smoky Ash, a warm brown-gray in SmartStyles Premium.

The two new Royal Siding colors are Silver Mist, a neutral light gray in Colorscapes Premium; and Riverway, a light blue-gray in Colorscapes Dark.