Home builders now have another way to differentiate their homes: It’s a seal of approval a sharp-eyed realtor or homebuyer may spot every time they pass through the entry door.

This discreet tag means the risk of an entry door air and water leak is all but eliminated. What’s more, it signifies the door system is backed by the industry’s strongest warranty. For the realtor or sales agent, it’s an understated home feature they can confidently point out to the homebuyer.

Which entry door brands qualify for the sticker? All of them, at any price point. Whatever entry door style or brand your team offers:

  • Masonite
  • Jeld-Wen
  • Stanley
  • Therma-Tru
  • Pella
  • Marvin
  • Plastpro
  • Sierra Pacific
  • Milgard
  • You name it

The tag is also a big deal to installation contractors. It means they installed entry door components – the sill, door bottom, astragal, weatherseals, headers, and mulls – that work seamlessly together.

You are no longer reliant on an array of different door component manufacturers. Will the door sill from Company A perform well with the door bottom sweep from Company B? Who knows? It’s not likely the two have ever been independently tested together. In fact, there may or may not be any performance data supporting the individual component.

“How Long Will the Door Last?”

It’s a tough spot to be in when someone asks, “How long will the door last?” That’s why entry system maker Steven Bayer makes certain the Certified Powered By Endura tag appears on all the wood, fiberglass, and steel door entry systems his company manufactures.

The Bayer’s run Minnesota-based Bayer Built Woodworks, a 40-year-old family business. Their company manufactures pre-hung wood, fiberglass, and steel entry door systems and distributes them across an eight-state region in the upper midwest.

Selling Confidence

Bayer views the Certified Powered By Endura tag as indispensable. “Our door slabs need to perform in a harsh climate zone. The door components need to as well,” explains Bayer. “Anyone can put a door unit together, but what about the performance data to back that unit? Our trade partners and the contractors and home builders they serve need documented insight to confidently sell to their customers.”

What makes Certified Powered By Endura unique is the fact it’s a fully integrated system of performance tested and field proven components. That common engineering and manufacturing DNA helps ensure maximum entry door performance.

Competitive Differentiator

“They make the sills. They make the door sweep. They make all the entry door components,” reports Bayer. “Endura tests all these components together with the door slabs we sell. That’s a value-add few if any other component manufacturers can offer.”

You work hard to build a home of exceptional quality and value. Now there’s a small door tag that helps quietly symbolize that craftsmanship. As you specify your entry door system, keep Certified Powered By Endura in mind. It’s a little tag that says a lot.

Learn more about how Certified Powered By Endura helps set your homes apart for quality and value.