Samsung Electronics expanded its U.S. Bespoke appliance lineup for 2022, including the first-ever Bespoke French Door refrigerator, Bespoke Family Hub, Bespoke kitchen package, and Bespoke Jet vacuum cleaner. The manufacturer is also expanding the Bespoke lineup to the laundry room with the Bespoke Washer and Dryer.

The new line of Bespoke products feature customizable designs with unique technologies that “inspire entirely new ways of living,” according to Samsung.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” says Kanghyup Lee, executive vice president and head of sales and marketing of the digital appliances business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics—using Samsung’s meaningful innovations and technology.”


The Bespoke French Door refrigerator is available in a choice of three-door, four-door, and Family Hub models in 12 color options and steel and glass finishes. The addition of the French Door refrigerator expands the Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer, and Bespoke 1-Door Flex Column. The Bespoke French Door refrigerator features a beverage center and a dual auto ice maker to give users quick access to cold drinks and a FlexZone to keep ingredients at the optimal temperature to ensure they stay fresh. In 2022, the Family Hub will support Samsung TV Plus and Alexa in select regions, allowing consumers to access various Amazon services, including Amazon Music and smart water filter reordering services, on their refrigerators. The new Bespoke refrigerator will also feature an upgraded View Inside feature, allowing users to view internal cameras to manage expiration dates.

The Bespoke Jet cordless stick vacuum cleaner features Samsung’s All-in-One Clean Station and a modern design that is built to offer families a comprehensive cleaning solution. The vacuum provides 210W of suction power and uses a multilayered filtration system to trap 99.999% of fine dust. The Bespoke Jet is available in three colors: Midnight Blue, Misty White, and Woody Green.

The Bespoke Washer and Dryer feature a flat-front design and are available in multiple color options. The appliance’s AI-powered Smart Dial learns usage patterns and laundry routines to prioritize frequently used settings. The AI OptiWash function optimizes wash settings as well as time and detergent levels for each load.

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