GE Appliances has named Mary Putman vice president of marketing and brand. Putman most recently held the position of global associate brand director, personal cleansing, for Procter & Gamble.
“Mary is a proven marketing leader with a passion for collaboration, motivating teams and differentiating brands in the marketplace,” says Rick Hasselbeck, chief commercial officer, GE Appliances. “Along with the talented team already in place, she will continue putting our customers and owners at the center of everything we do as we develop ‘good things, for life.’”
Putman spent more than 14 years with Procter & Gamble, working on major brands in the U.S. and globally, including Olay, Safeguard, Herbal Essences, Nice ‘n Easy, Wella Professionals, Secret and Ivory. She holds a Bachelor of Science degree in marketing from Boston College in Chestnut Hill, Mass., and an MBA from the University of Notre Dame in South Bend, Ind.
In her new role, Putman will be responsible for leading marketing and brand activities, including brand development, consumer and market insights, industrial design, digital and CRM, pricing and promotions, marketing communications, advertising and merchandising.
“Mary’s positive attitude and proven successes are the perfect combination to help us build on our brand’s momentum as a market leader in products that enhance the everyday lives of owners,” Hasselbeck says. “We are thrilled to have her on board.”
