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ANY INDUSTRY WHOSE PRODUCT HAD a 40 percent–plus market share would be dancing a jig. And, in a way, vinyl siding manufacturers are. Here's why: According to the Vinyl Siding Institute, a Washington-based trade association of manufacturers and suppliers, vinyl is the exterior cladding of choice for twice as many homeowners as any other cladding product; is chosen more often for all homes priced up to $300,000; and is the most affordable exterior cladding on the market. More
