Meritage Homes Corp. expanded its business operations to Salt Lake City. With three land acquisitions approved and more identified in the pipeline, the Salt Lake City division expects to start selling affordable, energy-efficient homes in the second quarter of 2023, according to the builder.

“We have had Salt Lake City in our sights for quite a while, and, with its steady growth and solid in-migration, it fits the profile for our successful affordable home markets,” says Meritage CEO Phillippe Lord. “We are confident that our product and upcoming land positions will help establish Meritage in Salt Lake City and contribute to our long-term growth goals for this new expansion.”

Meritage says the Greater Salt Lake City metro is a strong market for both entry-level and first move-up buyers. The builder’s new communities in the market will feature various floor plans for single-family detached and attached products and offer energy-efficient features, smart technologies, and curated design packages.

Meritage appointed Darren Dupree as area president overseeing both Denver and the new Salt Lake City division.

“Meritage has long been an innovator in the home building industry delivering smarter, healthier, and more energy-efficient homes,” says Dupree. “We are excited to bring that same approach to Salt Lake City and introduce the local buyers to our unparalleled value and customer service.”