Minto Communities and Margaritaville have announced that Latitude Margaritaville is expanding into Texas, introducing the Austin, Dallas, and Houston markets to the popular communities for those “55 and better.”
Latitude Margaritaville communities are being developed by Minto and global lifestyle brand, Margaritaville. These communities are inspired by the lyrics and lifestyle of singer, songwriter, and best-selling author Jimmy Buffett.
There are currently three Latitude Margaritaville communities: Latitude Margaritaville Daytona Beach; Latitude Margaritaville Watersound near Panama City Beach, Florida; and Latitude Margaritaville Hilton Head, located near Hilton Head Island, South Carolina.
“The sense of community we’ve seen at our previously opened Latitude Margaritaville properties in Daytona Beach, Hilton Head, and Watersound has been truly incredible,” shares Jim Wiseman, president of development at Margaritaville. “The Margaritaville brand has a strong foundation in Texas. The state represents tremendous opportunity as we expand the development of Latitude Margaritaville communities. We look forward to bringing our iconic lifestyle to the Southwest.”
Scott Rogers, Minto’s newly appointed vice president of acquisition and development, will be based in Dallas and will lead Minto, under license from Margaritaville, in strategic land positioning efforts and establishing a development and operating team in each new market.
“I am impressed by the innovative place making and vision of the Latitude Margaritaville brand,” says Rogers. “Locations are carefully considered and must meet specific criteria to be selected for a community, including sufficient land, a temperate climate, proximity to an airport, convenient retail and service businesses, and nearby medical offices and hospitals. Another very important factor is convenient access to outstanding leisure-time activities in the surrounding area. Dallas, Austin, and Houston definitely meet these criteria.”
