In 2016, KB Home invested in the BUILDER Concept Home, aptly named the Greenbuild KB Home ProjeKt, to rethink the future of sustainability in housing. The home not only stretched the imaginations of homeowners nationwide, but also set a precedent for building smarter, more energy efficient, adaptable housing at a volume scale in the United States.

Jacob Atalla, vice president of sustainability at KB Home, led the charge in 2016. His passion and support of KB Home’s mission in environmental sustainability and energy management programs inspired the company to return for work on the 2019 BUILDER Concept Home, an iteration of KB Home ProjeKt, this time with a focus on exploring where tomorrow lives.

The team—KB Home, KTGY, and BUILDER—will improve on what was originally conceived in 2016. The designs are already showing measurable improvements that will be shared with the industry during the home's reveal in 2019 in Las Vegas.

Here, Atalla outlines the goals that he anticipates the next ProjeKt will attain.

The success of the 2016 KB Home ProjeKt shows there is a desired path for volume home builders to be focused on these complicated aspects of design and engineering that will not only lead to healthier homeowners, but also a lower negative impact on the environment. And, the ProjeKt proved that there is a feasible path through strong collaboration.

The original ProjeKt was recognized by Environmental Leaders as Top Project of the Year as part of the Product & Project Awards program. A judge for the award stated, "Great collaboration across multiple stakeholders. It sets a course for how future developments could be built. The modular approach is wise and the design allows for smart flexibility so that residents can modify to their needs.”

To follow the 2019 KB Home ProjeKt, visit and plan to visit the home in Las Vegas in February 2019.