Valspar announced its 2024 Color of the Year, Renew Blue, a balanced blue with a touch of grayed sea-green.
With a renewed focus on self-care and personal well-being, Valspar color experts thoughtfully selected the blue hue as homeowners are looking for ways to make their homes uplifting places to relax, recharge, and entertain.
"Renew Blue is an incredibly versatile and all-season shade that anyone can envision in their space. Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity," says Sue Kim, Valspar director of color marketing. "Blue is a classic shade that has become the new neutral for today's home and can be mixed and matched to fit a variety of design styles and applications."
Emphasizing simplicity, Valspar is differentiating its color inspiration approach from its past selection of 12 Colors of the Year by announcing one assuring Color of the Year.
The company's color experts suggest the shade can be used in many different areas, including the backyard to blur inside and out, the entryway with ceramics and textiles, the bathroom for a personal retreat, or a nursery for a mood-boosting environment.
"The 2024 Color of the Year kicks off a simplified approach in color inspiration," continues Kim. "Our home is a space where we are creating a sense of comfort and slowing down. Having one color adaptable enough to lead any design project helps consumers feel in control of their space and their vision."
The Valspar 2024 Color of the Year is available now exclusively at Lowe's stores nationwide.