Continuing the jewel tone color trend for the coming year, PPG announced the Glidden Paint by PPG 2025 Color of the Year is Purple Basil.
The color choice aims to empower consumers to unapologetically paint with colors that speak to them.
“So many people start their color selection journey looking at bold hues, but ultimately settle for a more expected or muted color,” says Ashley McCollum, PPG color expert, Glidden brand. “This year we are encouraging these ‘color chip daydreamers,’ as we call them, to put aside trepidation about what the neighbors will think or potential resale value. For 2025, purple isn’t just permitted, it is encouraged.”
Purple Basil represents the appreciation for self-discovery and self-expression that have led to the rise of maximalism across industries, including design, fashion, and consumer goods. As a result, Glidden color forecasters predict that designers will lean into dramatic colors in 2025.
Glidden color experts recommend using Purple Basil for:
Interior walls and trim: Purple Basil can help make any room feel like a “jewelry box.” Users can use it on trim, wainscoting, ceilings, or accent walls. For added drama, consumers can “color drench” a single room, applying it to walls, ceilings, bookcases, and trim.
Interior cabinetry: The hue can add drama and depth to a bath vanity, especially when paired with mixed metallic hardware and lighting, or be used on kitchen cabinets, pairing it with stainless or natural stone countertops.
Exterior accents: On an exterior, the color makes a bold front door statement or livens up an otherwise black-and-white façade when applied to shutters, window boxes, or mailboxes.
“Warm, energetic purples can be seen across historical design aesthetics, including arts and crafts, organic modern, art moderne, or postmodern styles,” continues McCollum. “Designers and homeowners can recreate those styles or reinterpret them in a contemporary way, using Purple Basil in a less traditional way, on ceilings, built-in bookcases, or kitchen cabinets.”
