Courtesy Dutch Boy Paints

With homeowners craving simplicity and serenity in their spaces, Dutch Boy Paints unveiled Rustic Greige, a charming neutral, as its 2023 Color of the Year.

"The importance of overall well-being remains a primary focus in everyday lives," says Ashley Banbury, senior color designer at Dutch Boy Paints. "Dutch Boy Paints' 2023 One-Coat Color of the Year—the beautiful, versatile Rustic Greige—is all about the need to escape, relax, and recharge. It's about retreating to a calmer, simpler lifestyle inspired by the peace and clarity of tones derived from nature."

Courtesy Dutch Boy Paints

The medium-toned neutral color with a slight red undertone is versatile, complementing both warm and cool color tones, as well as existing wood furniture and fixtures in both interior and exterior spaces.

The hue serves as the grounding color for the following three color palettes in the brand’s 2023 Color Trend Forecast:

  • The Plush Palette elevates a room with a newfound sense of luxury that promotes mental, emotional, and spiritual health with soft, minimal shades, including Ultra White (002W), Silvered Purple (446-4DB), and Ebony Sky (438-6DB);
  • The Wistful Palette provides imaginative and restorative environments using soft, eclectic colors like Maize (317-3DB), Superhero (237-6DB), and energizing Glamorized Green (328-4DB); and
  • The Botanic collection taps into the need to bring color from the outside in. The foundational neutral ties Amber Wood (409-4DB), Industrialized (434-5DB), and Limestone Slate (422-6DB) together in expressions that are soulful, joyful, and creative.
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