Dunn-Edwards Corp. named Terra Rosa, a scorched-earth hue with rosy pink tones and a touch of terra cotta, as its 2023 Color of the Year.
Drawing inspiration from modern fashion, lifestyle, and culture, Terra Rosa was selected as a refreshing neutral update to browns and burgundies. A medium chroma, the cinnamon rose hue is positive and joyful, reflecting confidence, creativity, and coziness.
“We’ve moved from an introspection of behaviors to empowerment and action, independence, and self-reliance. We’re putting health and well-being first, making time for escapism and embracing nostalgia,” says Sara McLean, Dunn-Edwards color expert and stylist. “In everyday life, this comes through as an appreciation of simple pleasures and a concerted effort to engage in more positive interactions amid the global chaos we experience day to day. This translates to design through lush, sophisticated touches with equal parts prettiness and drama.”
Terra Rosa is one of 2,006 colors in the brand’s Perfect Palette color system and is represented in the Life in Poetry color palette within Dunn-Edwards’ 2023 Color + Design Trends. The palette is equivalent to a vacation that lasts all year long, embracing a relaxed summer lifestyle, cherishing imperfections, and creating a cheerful, nostalgic retreat, says the company.