Interior Logic Group

With all of the uncertainty that 2020 has cast over the world, it’s no surprise that so many people are focused on their home—one of the few remaining safe havens in a challenging environment.

For builders, this requires a more in-depth understanding of how buyers seek to nurture and protect their most prized possessions: their families and their homes. Today’s buyers want an accurate, visual experience for home selection and design—and they want the option to do it all online.

Home Building Solutions in the Age of the Coronavirus

With people placing a greater emphasis on making their house a space that’s truly theirs, it’s not enough to provide only a showroom and model home experience. Homebuyers want to genuinely understand how their choices will impact their everyday living experience, particularly as so many are using their home for additional functions—as a workplace or classroom, for example—beyond traditional uses.

They want a more customized, realistic view of their future home, which is available only from builders that have embraced visualization technology.

Roomored’s online design tools provide unlimited finish options, including flooring, cabinets, and countertops, enabling builders to offer real-time product design and selections directly to homebuyers — without the customer having to ever enter a design center, showroom, or model home.

Quick, Capable, Efficient Technology

When COVID-19 shut down much of the homebuilding industry in mid-March, Shea Homes, an industry leader known for its commitment to innovation, was already leveraging online design solutions. Ken Peterson, Shea’s vice president of sales and marketing, notes that the use of Roomored’s virtual platform provides “unparalleled fidelity and speed” when it comes to model home designs, and it puts Shea ahead of the competition.

“We were looking for ways to use technology to streamline the design process,” says Peterson. “After years of research and first-hand experience, I understood that customers were overwhelmed. The pandemic didn’t make it easier to narrow down your home customization options.”

After adopting Roomored, Peterson says Shea changed the way it does business, cutting back on its dependence on model homes and design centers. “Customers want to see their exact homes with all their options, not static renderings designed in AutoCAD,” he says. “We’ve seen quicker sales, more satisfied customers, and more confident and frequent upgrades.”

Many builders are doing away with model homes altogether in favor of virtual modeling, touring, and home customization. Builders like Shea Homes are also using this technology to build intelligence for future planning and to keep projects on track with reliable, automated fulfillment—guaranteeing the right products are procured with the right volumes and at the right prices.

“We don’t have this tech only because it’s cool,” says Peterson. “We have it because it solves business problems—like those presented by COVID-19—and it makes selling homes, products, and services easier.”

Visualization tools that help convert shoppers to buyers are now available and easy to add to the homebuilding process. Learn how Roomored can propel home sales and customer satisfaction at