Shea Homes Trilogy brand is out with a new study Wednesday on Baby Boomer preferences that shows the clubhouse is where the club is.

In a recent proprietary study from Trilogy® by Shea Homes®, surveying over 1,000 home shoppers above the age of 50 nationwide, 70% of participants said lifestyle programming and activities hosted by a community's club are far more important than its structure. Amenity spaces that shoppers could picture themselves using within the club were a deciding factor for prospective home buyers, deflating the stereotype only large club spaces draw in 55-plus shoppers.

Real Members gearing up for an outdoor excursion at The Outfitter in Trilogy at Verde River
Hand-out Real Members gearing up for an outdoor excursion at The Outfitter in Trilogy at Verde River

In the same study, 67% of Boomers, ages 55 to 58, said they would prefer to live in a smaller community with less amenities if they felt the ones offered met their needs.

Amenities designed for residents are created based on consumer feedback, assuring spaces offered and the experiences that come with them are desirable to home shoppers and enjoyed by homeowners at each community.

"Trilogy's lifestyle is not delivered by HOA or volunteer staff but by hospitality-trained resort teams that are part of a wholly-owned resort management company that Shea created specifically to deliver the vision for Trilogy brand communities," the company stated in a press release. "This approach enables a daily experience that elevates the lifestyle and service level homeowners enjoy, and provides continuous ideation of new programming, events, education and travel opportunities for its residents. On any given day of the week, there are over 150 fitness classes, a dozen hosted happy hours and a variety of group excursions at the 14 Trilogy communities collectively across the nation."

"People who are interested in living at a Trilogy brand 55-plus community, no matter where they are in the U.S. are typically looking for more than the standard amenities within a conventional community club," said Jeff McQueen, president of Trilogy by Shea Homes. "They're looking to try new things, meet new friends and have more fun than they did in college. Without a strong priority on delivering exceptional lifestyle programming, Trilogy would just be a new neighborhood for homebuyers with a club that had an administrative staff and standard events and activities, not a true resort community that could change someone's life."

Trilogy has pioneered a variety of trend-forward programming throughout its history, including a way for its residents to explore the world through travel and develop friendships across the nation with other Trilogy homeowners through Explore 360, a cross-community travel program. Explore 360 allows Trilogy residents to explore the world alongside fellow residents. These trips are planned and coordinated by a National Lifestyle Director. Recently, Trilogy homeowners from all parts of the country headed to Italy together, an excursion that sold out in just under 18 hours. Additional expeditions have included a National Parks adventure, Turks & Caicos, the Galapagos and trip through Europe on a small cruise ship.

Currently, Trilogy manages 14 resort clubs within both their 55-plus and all ages communities across the country. Each club can include but is not limited to five-star worthy amenities such as hiking, walking and biking trails, chef-driven food and beverage programs, locally popular on-site dining venues led by Executive Chefs, championship golf, pickleball and sport courts, high-tech fitness facilities with personal training, full-service day spas, creativity studios, sports and game lounges and resort-caliber pools.