Adobe Stock

During the International Builders’ Show earlier this year, Home Innovation’s Director of Market Research Ed Hudson gave a presentation, “When and Where Off-Site Housing Technologies Will Emerge,” to members of NAHB’s Building Systems Council. The session included information from a 10-year summary of Home Innovation’s Annual Builder Practices Reports, as well as a survey conducted at the end of 2018 of 300 home builders who were asked about their future intentions for using building components and off-site housing technologies. The presentation provided an in-depth analysis of builder responses based on builder type, size, and region.

Some top-line findings that garnered the most interest among those who saw the presentation included the following:

  • The transition from rafter-framed roofs to trusses will continue to be strong among all types of builders—small and large, and low-end and high-end, and in all regions. The immediate trend is strong now but will taper off within the next five years due to trusses hitting a market saturation point.
  • Many builders are also in process of making the switch from site-built framing to shop-built open wall panels, particularly multifamily builders and high-volume single-family builders.
  • While somewhat less intense than open-wall panels, there is an interest in closed-wall panels that will begin to materialize in the coming five years.
  • Pre-assembled floors, or “floor cassettes,” are not in most builders’ current one-year plans, but we expect a big boost of interest developing over the coming five years, particularly among large builders to complement their use of open-wall panels.
  • The Midwest seems to be adopting components and off-site housing solutions the most, followed by the West. The South and Northeast seem less ready to adopt components and off-site solutions, with the exception of roof trusses.
  • Modular home solutions tend to be favored by custom builders and builders in the West.
  • Pre-cut framing packages seem positioned to satisfy the needs of larger builders, and builders of luxury homes.

This is just a sample of the interesting finds from this analysis. To download Hudson’s complete presentation from IBS, visit Building product manufacturers that are interested in this type of analysis for their products or systems can reach out to Home Innovation Research Labs at