Wade Jurney Homes has a shallow lot pipeline. The company is building 1,000 homes and doesn’t have one lot in its possession that it isn’t currently building on. That’s part of the magic behind how the Greensboro, N.C.–based builder operates. All of the company’s studios represent 24 active homes per year, which was a product of trial and error and has been the bread and butter since. An assembly line–style operations model was born out of the process of having no lots on the balance sheet.

On day one of owning the lot, Wade Jurney starts to build the home. The home is done 90 to 120 days later, and it’s closed. The company does not offer options or use panelized walls, and value engineering helps to bring the right price point to first-time buyers to compete with the resale market. This quick-turn method keeps the company light and able to react quickly.

In this video, company president Wade Jurney speaks more about the formula that has brought his business phenomenal year-over-year growth, along with being recognized by BUILDER as the fastest-growing private builder for multiple years.

In addition to minimizing lot ownership, the company moved to remote selling for 90% to 100% of its homes, selling out of retail centers like Wal-Mart and Target.

Having access to data allows builders like Wade Jurney to experiment, experience, and adjust. For instance, Jurney is selling and underwriting deals against the resale market based on data that is available now that builders never had access to before. Plus, most communities in which the company finds lots are half-finished communities, where finding a resale comp is easy. The company's target home buyer doesn’t have the luxury to place a premium on new versus used. By analyzing every aspect of his business, Jurney needled down the perfect efficiencies at the right scale.