Supply chain disruptions, evolving buyer preferences, and emerging technologies have made product conversions a critical part of staying competitive. But making the switch—from fixtures to full systems—can be fraught with risk.
That’s why Genji Nakata, executive vice president of national operations at Century Communities, says builders must be proactive.
“Problems don’t get better with age. The faster we can identify and solve them, the smoother the conversion will go,” Nakata says.
In this BUILDER Session, Editor-in-Chief Steve Ladurantaye sits down with Nakata to explore what it takes to execute a seamless product conversion—from early evaluation to labor alignment and long-term value creation. The discussion offers actionable guidance on topics such as:
- The role of clear communication with internal teams and trade partners
- Why local manufacturer reps are essential for smooth implementation
- When technology and buyer preferences drive the need for change
- How to evaluate supplier reliability and delivery guarantees
- What builders really mean when they talk about “value”
- Real-world insights from recent conversions, including garage doors and plumbing fixtures
This BUILDER Session is underwritten by Kohler.
