The power of data and process innovation are two themes that will be prevalent in 2020 for building professionals. BUILDER and its sister titles, such as Multifamily Executive, ProSales, and Journal of Light Construction, are focused on uncovering these themes through editorial content and through other mediums, such as the booth programming at the International Builder Show, Tuesday, January 21 to Thursday, January 23 at Booth C2138.

The content includes presentations from Metrostudy, Zonda, Meyers Research and partners from the BUILDER Chowa Concept Home project. Most presentations will be thirty minutes long and will include interactive Q&A, so we can hear your voice and help you uncover opportunity.

The entire schedule is below and some sessions repeat during multiple times so that you can be sure to make it to the booth to see this great content. Mark your calendar now to attend BUILDER booth C2138!

Presentations will be running all day, everyday at the BUILDER booth, C2138.
Presentations will be running all day, everyday at the BUILDER booth, C2138.

9 am – 5 pm, Tuesday, January 21

9:30 to 10 am Top 10 Ways to Be More Profitable in 2020
Major shifts in consumer desires and experiences will make new buyers a moving target that will require a strong brand focus and organizational agility to earn their business. Consumer expert Mollie Carmichael presents the latest trends based on a survey of 33,000 new home shoppers on the most popular markets, how sentiments vary by consumer segment and what the top products are, along with how it impacts housing the in future.
Mollie Carmichael, principal, Meyers Research

10 to 10:30 amEvolve the Conversation: Win the Builder the First Time Every Time
Metrostudy has developed solutions that allow you to understand the new home construction and remodeling markets – from the market level down to the zip code – to understand where current activity and future potential are the greatest. Understand the detailed information that can be used to support sales, distribution, pricing and product development strategies.
Robb Coltrin, senior vice president of sales, Metrostudy

10:30 to 11 am SHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Yusa Takeda, manager, business planning, Sekisui House
Makoto Ochiai, manager, product development, Sekisui House

11 to 11:30 am 3 Opportunities and 3 Risks in the Top 10 Growth Markets
Where are you focusing investment? What are your best opportunities? How do you identify market risks? What data supports your decisions? Metrostudy expert David Brown presents the top 10 homebuilding markets, comparing various metrics used to identify both opportunities and risks in these fast growth markets.
David Brown, Senior Vice President, Metrostudy

11:30 am to noon Data’s Evolution – Strengthening your Strategy
Technology is giving us access to never before imagined insights that not only help develop strategy, but that also inform design, land acquisition, community amenities and the sales and marketing approach. Data experts from Meyers Research share how the entrée of new data is evolving and how it can be a future part of your success.
Amy Dudley, executive vice president, national sales, Meyers Research

12:30 to 1 pmThe Value of Health and Well-Being: Educating the Buyer
In today’s super competitive housing market, how does your message rise above the rest? How are you reaching consumers at an emotional level in a way that inspires them and educates them about the impact housing can have on their health and well-being? Kim Ross shares insights from Woodside Homes’s and Sekisui House’s foray into this new and lasting home trend.
Kim Ross, vice president of marketing, Woodside Homes

1 to 1:30 pm SHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Yusa Takeda, manager, business planning, Sekisui House
Makoto Ochiai, manager, product development, Sekisui House

1:30 to 2 pm Exclusive Interview on the Innovative Approach to Sustainability with Joel Shine, CEO at Woodside Homes
The path to sustainable home building includes many factors in the design and construction, and then the operation and performance of the home. Woodside Homes is taking on the challenge with new products and processes that address every aspect of sustainable housing. Here, Joel Shine, CEO at Woodside Homes, shares how this focus came to life in the 2020 BUILDER Concept Home and beyond.
John McManus, vice president and editorial director, Residential Group, Hanley Wood
Joel Shine, CEO, Woodside Homes

2 to 2:30 pm Analysis of Labor Market
One of the biggest challenges in today’s housing industry is access to skilled labor. The number of unfilled jobs in construction has reached a two-decade high, with more than 404,000 open positions according to NAHB data. What impact does that have on your business and how can you prepare?
Mark Boud, chief economist, Metrostudy

2:30 to 3 pmSHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Yusa Takeda, manager, business planning, Sekisui House
Makoto Ochiai, manager, product development, Sekisui House

3 to 3:30 pmA Disruptive Outlook on Health in Housing
One of the country’s leading suppliers talks about its approach to health and wellbeing and why this trend presents significant opportunity for builders. This session offers insight on consumer demand for healthier living and how will it will make housing different in the future.
Betsy Froelich, marketing and brand management, Kohler

3:30 to 4 pm Five Year Forecast
This state of the union on the current residential construction market takes a sharp look at the future of mortgage rates, technologies that will impact housing, market cycles, opportunities and the impact of the Trump Tax Cut.
Mark Boud, chief economist, Metrostudy

9 am – 5 pm, Wednesday, January 22

9:30 to 10:30 am Building Science Demo – How to Prevent Call Backs
Poor design and faulty construction can cause callbacks that not only create a terrible experience for the home buyer but also slow down the process meaning lost dollars for you. Clayton DeKorne, chief editor at the Journal of Light Construction, discusses the most common call backs and how eliminate them.
Clayton DeKorne, chief editor, JLC Group

10:30 to 11 am SHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Makoto Ochiai, manager, product development, Sekisui House
Kazuki Ichikawa, manager, construction and quality control, Sekisui House

11 to 11:30 amA Disruptive Outlook on Health in Housing
One of the country’s leading suppliers talks about its approach to health and wellbeing and why this trend presents significant opportunity for builders. This session offers insight on consumer demand for healthier living and how will it will make housing different in the future.
Betsy Froelich, marketing and brand management, Kohler

11:30 am to noon Top 10 Ways to Be More Profitable in 2020
Major shifts in consumer desires and experiences will make new buyers a moving target that will require a strong brand focus and organizational agility to earn their business. Consumer expert Mollie Carmichael presents the latest trends based on a survey of 33,000 new home shoppers on the most popular markets, how sentiments vary by consumer segment and what the top products are, along with how it impacts housing the in future.
Mollie Carmichael, principal, Meyers Research

Noon to 12:30 pm 3 Opportunities and 3 Risks in the Top 10 Growth Markets
Where are you focusing investment? What are your best opportunities? How do you identify market risks? What data supports your decisions? Metrostudy expert David Brown presents the top 10 homebuilding markets, comparing various metrics used to identify both opportunities and risks in these fast growth markets.
David Brown, Senior Vice President, Metrostudy

12:30 to 1 pmSmart Home Technology for Healthy Living
Technology is affording home buyers access to better living, including improved health and wellness at home. One of the innovators leading the way in this space is Delos, by combining research acumen with technology to integrate smart products in the home that help residents live healthier more comfortable lives. Learn more about the demand for this new housing feature and how
Anthony Antolino, chief commercial officer, Delos

1 to 1:30 pm Top Innovations in Housing
Editors from ARCHITECT, BUILDER, Journal of Light Construction, and Multifamily Executive selected the top 50 innovations in housing for 2019. Hear about the most impactful innovations and how they will impact housing today and beyond.
John McManus, vice president, editorial director, Residential Group, Hanley Wood

1:30 to 2 pm Economic Outlook
This session provides new insights on the challenges and implications of a variety of issues that are impacting today’s housing starts. Ali Wolf of Meyers Research offers her unmasked take on business conditions and consumer trends that will be critical to your strategy and operations in the coming months and years.
Ali Wolf, director, economic research, Meyers Research

2 to 2:30 pmSHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Makoto Ochiai, manager, product development, Sekisui House
Kazuki Ichikawa, manager, construction and quality control, Sekisui House

2:30 to 3 pm How Will Construction Solve Its Skilled Labor Crisis?
Technology will no doubt be part of the solution for the current labor crisis, but we have a much deeper, older problem to solve first. Clayton DeKorne, editor of Journal of Light Construction, highlights the history of the issue along with several proposed solutions.
Clayton DeKorne, editor, Journal of Light Construction
Special Guest: Texas builder, Richard Laughlin, tells an inspiring story that may help change the balance of skilled labor for homebuilding.

3 to 3:30 pm SHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Makoto Ochiai, manager, product development, Sekisui House
Kazuki Ichikawa, manager, construction and quality control, Sekisui House

3:30 to 4 pmProduct Session – Most popular products
Crippling affordability, changing demographics and rapidly shifting technology trends all set the stage for more product and home innovation in the short-term future. We must examine the impact of these trends and adjust our focus on new design, or risk losing to the competition. This session covers the who, what and why for the most important design trends approaching in the next few years.
Mollie Carmichael, principal, Meyers Research

9 am – 5 pm, Thursday, January 23

9:30 to 10 am Smart Home Technology for Healthy Living
Technology is affording home buyers access to better living, including improved health and wellness at home. One of the innovators leading the way in this space is Delos, by combining research acumen with technology to integrate smart products in the home that help residents live healthier more comfortable lives. Learn more about the demand for this new housing feature and how
Anthony Antolino, chief commercial officer, Delos

10 to 10:30 amState of Multifamily
Kimberly Byrum of Meyers Research brings to light the most significant trends and developments that will impact the next three to six years in multifamily investment, development, and business strategy. You’ll see where data points to opportunities and to challenges.
Kimberly Byrum, managing principal, multifamily, advisory, Meyers Research

10:30 to 11 am SHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Yusa Takeda, manager, business planning, Sekisui House
Kazuki Ichikawa, manager, construction and quality control, Sekisui House

11 to 11:30 am Ask the Editors
John McManus, editorial director of BUILDER and Multifamily Executive; Clayton DeKorne, editor for Remodeling and Journal of Light Construction; and David Myron, editor for ProSales take the stage to answer today’s most pressing questions on residential development.

11:30 am to noon Resiliency, Fire Proof, Earthquake, Durability, Strength – Can Housing Have It All?
The 2020 BUILDER Chowa Concept Home represents a new level of design and technology that responds to tomorrow’s needs for resiliency. During this session, Joel Abney of Woodside Homes shares how it all came together in this project and can be adopted on a volume scale in the future.
Joel Abney, national vice president of operations, Woodside Homes

Noon to 12:30 pm The Value of Health and Well-Being: Educating the Buyer
In today’s super competitive housing market, how does your message rise above the rest? How are you reaching consumers at an emotional level in a way that inspires them and educates them about the impact housing can have on their health and well-being? Kim Ross shares insights from Woodside Homes’s and Sekisui House’s foray into this new and lasting home trend.
Kim Ross, vice president of marketing, Woodside Homes

12:30 to 1 pmSHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Yusa Takeda, manager, business planning, Sekisui House
Kazuki Ichikawa, manager, construction and quality control, Sekisui House

1 to 1:30 pm Material and Product Selection for Health and Well-Being
Tomorrow’s homes are taking into account new considerations on health and wellbeing, specifically around air quality and its impact on ongoing health. Tomorrow’s consumers will have a choice in homes that make this a priority and those that do not.
Joel Abney, national vice president of operations, Woodside Homes

1:30 to 2 pm Exclusive interview with Joel Shine, CEO at Woodside and their innovative approach to sustainability
The path to sustainable home building includes many factors in the design and construction, and then the operation and performance of the home. Woodside Homes is taking on the challenge with new products and processes that address every aspect of sustainable housing. Here, Joel Shine, CEO at Woodside Homes, shares how this focus came to life in the 2020 BUILDER Concept Home and beyond.
John McManus, vice president and editorial director, Residential Group, Hanley Wood
Joel Shine, CEO, Woodside Homes

2 to 2:30 pmEvolve the Conversation: Win the Builder the First Time Every Time
Metrostudy has developed solutions that allow you to understand the new home construction and remodeling markets – from the market level down to the zip code – to understand where current activity and future potential are the greatest. Understand the detailed information that can be used to support sales, distribution, pricing and product development strategies.
Robb Coltrin, senior vice president of sales, Metrostudy

2:30 to 3 pm SHAWOOD Demonstration
Sekisui House’s SHAWOOD is a highly engineered housing construction system to protect home owners from dangerous weather events, such as fires and earthquakes. SHAWOOD also delivers technologies that create and support comfortable, harmonious and healthy lifestyles. Discover the SHAWOOD system that is part of more than 70,000 homes worldwide.
Yusa Takeda, manager, business planning, Sekisui House
Kazuki Ichikawa, manager, construction and quality control, Sekisui House

There also is an opportunity to learn more about the BUILDER Chowa Concept House by touring it on Monday, January 20. You can register now for that unique experience and learn about the innovation in the design, construction and performance of this project that represents housing of tomorrow.

See you in Vegas!